Louis the Lobster Report

Monday 15 September 2014

The Health Promotion Unit (HPU) is pleased to present this report detailing the 2014 Sun-Safety campaign.

The campaign has been a joint initiative between Male Uprising Guernsey (MUG) and the Health Promotion Unit.

The aim of the campaign has been to reduce the incidence of skin cancer in Guernsey and reduce the number of people presenting late with skin cancer.

The campaign hoped to achieve this by: 

  • Increasing the awareness of how to be sun-safe and how to recognise the early signs of skin cancer using all forms of media.
  • Using a memorable sun-safety icon - Louis the Lobster.
  • Engaging with members of the public in outdoor sunny locations, using arts, competitions, literature and dancing.
  • Having a range of stickers, posters, leaflets and literature available for members of the public detailing the importance of sun-safety and early diagnosis.
  • Providing sun-cream and sun-hats, free of charge, to members of the public.
  • Providing a beach-based mole clinic for people to have their skin checked, free of charge.

It will be unknown for several years whether this campaign has helped reduce the incidence of skin cancer in Guernsey but the immediate outcomes of this campaign are presented and evaluated in this report.

To read the full report please click here.