MUG Shortlisted for the Awards for Achievement

MUG Shortlisted for the Awards for Achievement

Monday 9 December 2013

Male Uprising Guernsey (MUG) has been shortlisted for the Healthspan Excellence in the Marketing Award category of this year's Guernsey Awards For Achievement. MUG is unique in that it is the only charity to be shortlisted and made the grade for its work in raising awareness of male cancers in Guernsey.

'To make the shortlist of the Healthspan Excellence in Marketing Award is a great achievement for a young charity but we feel it reflects the hard work the whole team has done over the last few years and particularly with the recent Check Your Balls campaign,' says Trevor Kelham, MUG's founder. 'To get this recognition feels very special indeed.'

The Guernsey Awards for Achievement has come to be the annual focal point for both businesses and individuals across the Bailiwick of Guernsey. Each Award has its own independent judging panel and no judge sits on more than one judging panel.

Winning one of the five business Awards continues to be viewed as a stellar achievement with winning companies promoting their success for months and years to follow.

MUG has taken a professional marketing approach from the outset with the aim that it will become the male cancer charity of choice and be able to sustain and grow its fund-raising and educational activity. The high profile Check Your Balls campaign used local sporting stars to make an educational video, which is now used in schools by Guernsey's Sexual Health and Relationship Education team. Advertising in Beau Sejour, a bus and milk carton campaign, posters in sports clubs, editorial features and social media are just some of the ways the campaign reached out to all demographics. The images, shot by Renegade Photography, have garnered a positive response from all sections of the community. The 'through the line' campaign bought together work from TPA, Spike Productions and Sweet PR.

"We hope that the recognition given by being shortlisted for these awards will help MUG continue its work to educate islanders about male cancer,' says Trevor Kelham.

The winners are announced at a gala evening in February 2014.